What Women Want

According to this website, only 3% of Advertising Agency Creative Directors are women, but women make 85% of all brand purchases. When men are from Mars and women are from Venus, it's easy to see why 91% of women in one study said that they feel misunderstood by advertisers.
Sarah Haskins narrates several videos broadcast on Current TV that point out poor marketing campaigns targeted to women. This video pokes fun at 6 advertisements for yogurt:



The first ad Haskins shows in Target Women: Yogurt shows women comparing yogurt to things often associated with women, like shoe shopping. My favorite line from this video is when Haskins says, "Come on guys, name some more stuff I generically relate to." Clearly, these yogurt commercials were developed by men. Although women do tend to be more health concious than men, not every woman is looking to lose weight and I doubt that any woman enjoys being reminded that she should.

Here is another Sarah Haskins video for your enjoyment
Target Women: Doofy Husbands

Haskings hilarious videos make dead-on observations about marketing to women. Women crave developing emotional connections with brands, but feel misunderstood by advertisements. According to she-conomy.com, 92% of women share information about good brand experiences with others. Just as many women most likely share information about bad brand experiences with others. When targeting women, advertisers should be careful not to make assumptions and not to belittle women. We're more than designer shoes, fad diets and fairy-tale endings.