Starbucks Coffee is now tweeting on four twitter accounts. According to PRWeek news editor Rose Gordon, Starbucks opened three accounts on the savvy social networking site today. Read the full article here http://www.prweekus.com/starbucks-ups-the-ante-on-twitter/article/164060/. Each Starbucks Coffee account will tweet about and focus on a specific subject, like Coffee, Health & Wellness and Shared Planet (the environment.)
Companies are eager to jump on the social networking bandwagon, but is there any evidence that twitter is delivering measurable results?
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